Life tends to get busy and we often forget to make time for the people who matter the most. We understand this and since we opened our first restaurant in Durban in 1967, Wimpy has inspired families and friends to come together for shared moments over meals.
What followed were many memorable moments, like in the 80s when we become the first sit-down restaurant to officially serve all South Africans. Yes, long before we became the Rainbow Nation, we were the Wimpy Family and together we made history sharing tasty Wimpy Burgers and deliciously creamy milkshakes.
Back then, we also partnered with Mobil (now Engen) and took to the road, making sure that a Wimpy pit-stop is a part of every journey. This meant that shared family moments could now be enjoyed en route to holiday destinations.
Up to then we were known as ‘The Home of the Hamburger’, which meant that our shared moments were largely served over lunch and dinner. But we also wanted to become known as ‘The Home of the South African Breakfast’, so we started serving All-Day Wimpy Breakfasts and our Famous Frothy Coffee, which both soon became South African favourites!
In the 2000s we were the first to introduce espresso-based coffees nationally in South Africa through our Premium Blend Coffee Range, making catch-up coffee breaks a lot more special. And yes, we will always “love it when you talk foreign, Henry”.
This year we’re celebrating 50 years of #SharedMoments. Through all of these milestones you’ve joined us for quick coffee breaks, long lunches and catch-up breakfasts. The truth is, we don’t just serve lekker meals, we serve moments, family moments that are worth sharing. With our 490+ easily accessible restaurants, deliciously affordable food, quick and friendly table service, and our unpretentious yet welcoming atmosphere, Wimpy easily brings family and friends closer together with every meal.
So, make time for the people you love. Make time for a meal.
WIMPY, Enjoy Every Moment.